EDUCATION
Miami International University of Art & Design • Miami, FL • GPA: 3.9
Bachelor of Arts in Advertising • President’s List • Graduation: June 2014
PROFESSIONAL EXPERIENCE
Spirit Car Electronics • Hallandale, FL • May 2011 - Present
Graphic Designer/Creative Director: Achieved marketing objectives the company by branding and advertising
•Branded the company (logo, tagline, website, letterheads, business cards, promotional items etc…)
•Created package design for all products
•In charge of Social Media (Instagram, Facebook, and Twitter)
•Designed advertising campaigns
•Built and designed the company’s catalog (included editing all product's pictures)
Y&R ADVERTISING AGENCY • Brickell Key, FL • August 2011 - June 2012
Receptionist: Provided exceptional customer service in a professional manner while directing the front desk area
Israel Defense Forces • Israel • January 2008 - April 2010
Sergeant in the Operation/War Room: Individual that links the soldiers on land to the commanders
•Received information of every operation and war events occurring on land and made a snapshot for high ranked commanders
•Managened and trained a team of seven women soldiers in a 14- hour shift day/night
•Directed top secret operations which entailed large responsibility and attention
•At the end of the shift had to organize, write, and present all the events to the General of the Army
•Since the day-to-day job is securing the soldiers’ and civilians’ lives, staying calm, being responsible and attentive was essential to get the job done
CAREER PROJECTS
Rebranding Ulta: Rebranded Ulta Beauty; logo, website, mobile app, product packaging, store signage, and advertising campaign
Capstone Campaign: Created a proposal, marketing plan, creative brief and an advertising campaign for a
non-profit organization that wishes to recruit young Jews in Miami, FL to the Israel army. The organization
was rebranded as well as part of the marketing plan
Gusman Theater Campaign: Researched, planned, conceptualized, set goals, proposed, and introduced a new
campaign for the Gusman Theater of Miami; proposal was accepted
SOFTWARE SKILLS
HELLO!
HOLA!
!שלום
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